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6 Essential Mobile Marketing Metrics

Almost everything in our digital world was questioned, if not flipped upside down, this past year. What hasn’t changed is the conversation around mobile marketing metrics. By and large, the typical mobile marketing reporting dashboard looks the same as it did eight years ago: Revenue is king, downloads are queen, and app store optimization is […]

Sudbury’s mayor urges caution in COVID-19 statement

Greater Sudbury Mayor Brian Bigger makes a point at press conference in Sudbury, Ont. on Monday November 23, 2020. John Lappa / The Sudbury Star Friends and fellow residents Since spring, just about every message coming from my office or most elected leaders has included a theme of safety. Safe choices, the safety of others […]

Can Theaters Rebuild The Movie Business?

Share Tweet Share Share Share Print Email It will likely go down in history as a day that will live in infamy in the movie business. In an unprecedented move, the Warner Bros. movie studio has announced that it will send 17 films — including expected blockbusters like the “The Matrix 4,” “The Suicide Squad” and “Dune” – […]

Is ‘Buy Now, Pay Later’ PayPal’s Next Mega Growth Opportunity?

2020 has been the year of e-commerce. Stuck at home, consumers have had virtually no choice but to buy digitally. And change in the space has proceeded accordingly. While online shopping has come a long way over the past 20 years, one of the most interesting new innovations is the ability to buy now and […]

Prioritize Digital Marketing Tactics to Turn More Leads into Customers

If you are running a business in Melbourne, then you might be aware of the competitive marketplace. Here companies are seeking for the unique marketing strategies to stand out uniquely among their competitors.  One of the best ways to get ahead of your rivals is to opt for digital marketing services in Melbourne. The goal […]

The Cryptocurrency Questions We Already Need to Be Answering (But Aren’t)

@MarkHelfmanMark Author, Consensusland: A Cryptocurrency Utopia. Editor, Crypto is Easy newsletter. #1 writer, Medium Earlier this year, bitcoiners obsessed over a looming collapse in the financial system and railed against the response of governments and central banks. BRRR, bubbles, socialism, all that. Now that bitcoin’s price has tapped its previous all-time high, you’d think they’re […]

Foreseeing the unforeseeable: Fortune-telling in a time of uncertainty

One night at the dinner table, my family and I raised our glasses and said a happy chorus of well-wishes to my happy marriage. As it turns out, I’m not, in fact, married. Why, then, did we toast to my marriage? Because my fortune-teller had just told me I would have a long and happy […]

Digital marketing analytics platform to host educational webinar addressing the problem of ad fraud on Facebook

Member Article Digital marketing analytics platform, Beacon, is set to host a webinar next week to educate marketing professionals and brands on the challenges and solutions to ad fraud on Facebook. Attendees will learn how much fraudulent ad clicks are costing advertisers and what can be done to mitigate against them. The free session, taking […]

Canadiens prospect Cole Caufield leads Wisconsin over Ohio State

Wisconsin’s Cole Caufield opened the scoring Friday night against Ohio State and then assisted on the game-winner, a power-play goal by his older brother Brock. John Mahoney / Montreal Gazette Cole Caufield, the Canadiens’ first-round draft choice (No. 15 overall) in 2019, had a goal and two assists to lead Wisconsin to a 3-1 win […]

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