Digital Marketing

Why video is the future of digital marketing, by Binoj Nair, Canon Middle East – Campaign Middle East

While there is no denying that we live in a digital era, no one could have predicted the exponential growth of multimedia content, particularly video content, as a result of the COVID-19 pandemic. Studies indicate that being forced to stay indoors and practise safe distancing resulted in a 60% increase in the amount of video […]

Yellophant Digital wins digital marketing mandate for Anthi, Marketing & Advertising News, ET BrandEquity

Yellophant Digital wins digital marketing mandate for Anthi ROI driven agency Yellophant Digital, has bagged the digital and creative duties for the new haircare brand, Anthi. The agency aims to launch and amplify the overall digital presence comprising communication, social media and PR strategies for Anthi. The agency will act as a launchpad to not […]

Why CMOs in Banking Must Ditch Their Digital Laundry Lists Right Now

Subscribe to The Financial Brand via email for FREE! Financial marketers are in a bind. They are struggling with an ever-widening range of responsibilities within an ever-shrinking scope of influence. This dichotomy often puts marketing in the unenviable position of having to move the revenue needle while working with less resources, smaller budgets, and fewer […]

Digital Marketing Specialist – Pedestrian TV

This rare opportunity calls for a dedicated and enthusiastic Digital Marketing Specialist with a strong understanding of sales funnels and awesome lead gen abilities. This role requires the ability to work well within a fast-paced, fun small team environment. Walnut Melbourne is a well-known Australian brand specialising in women’s & kid’s footwear and baby apparel. […]

‘Digital presence has never mattered more than now to create meaningful conversations’

Knowing the preferences of audiences to create meaningful conversations has become quintessential for the new age marketers. Technological upsurge has presented brands with a plethora of options in front of them, but choosing the right one demands wit. MarTech companies have been helping brands transform consumer experiences for a while now, but the pandemic has […]

Reaching digital marketing goals requires strategic choices, experts say – News

Digital marketing is a multichannel universe, requiring sales and marketing teams to leverage the digital landscape for maximum return, according to a panel of experts speaking at SMASH Week 2020. “It’s no longer business as usual,” Pam McDonough, accounting director at Cincinnati-based digital marketing firm Orchard, told attendees at this week’s virtual Senior Care Sales […]

Digital Marketing & Social Media Co-ordinator

Platinum Media & Communications is a Full Service marketing agency seeking a digital talent to join their agency and support the digital and content division across Social Media and Digital marketing on a contract or freelance basis. The agency represents a vast range of client within the Beauty, Lifestyle, Health, Wellbeing and Retail industries. We […]

Automation can free humans up to do human things

30-second summary: At its simplest, automation can help marketers accomplish repetitive daily tasks, so creatives can be free to spend time on other areas like strategy. People are good at seeing patterns and gleaning insight, but not at handling data. Automation can play a role in every slice of the digital marketing tech stack. If […]

[Sponsored] Why Inbound Marketing Matters In 2020 and Beyond

The COVID-19 pandemic has turned senior living upside down, and that includes sales and marketing. No longer can sales teams rely heavily on in-person events to meet their occupancy goals. Digital marketing is more essential than ever and will continue to be essential in 2021 and beyond. Specifically, inbound marketing. Inbound marketing is a marketing […]

What are the top 10 job skills for the future?

50% of all employees will need reskilling by 2025, as adoption of technology increases, according the the World Economic Forum’s Future of Jobs Report. Critical thinking and problem-solving top the list of skills employers believe will grow in prominence in the next five years. Newly emerging this year are skills in self-management such as active […]

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