Essence Media Health Check launched to accelerate digital marketing transformation

NEW DELHI: Essence, a global data and measurement-driven media agency from GroupM, has introduced a Media Health Check service, developed to help marketers achieve effective business outcomes from their digital media campaigns by delivering measurable performance improvements over current baselines.

Essence Media Health Check is a service product developed through Essence Global Ventures (EGV) – the agency’s innovation, research and development hub based in Singapore and supported by the Singapore Economic Development Board (EDB). 

The product was incubated during the early stages of the Covid2019 pandemic as a strategic aid for marketers facing tectonic shifts in consumer behaviour, market-wide volatility and downward budgetary pressures, as a means to accelerate their digital transformation through a set of industry-leading best practices. The agency has since piloted the Media Health Check for brands in the financial services, retail, technology and telecommunications industries across APAC.

Part of Essence’s consulting offering, Essence Media Health Check enables marketers to access the agency’s digital media capabilities, technologies and automation tools. The product delivers actionable analyses across media channels and marketing technology subscriptions, eliminating risk and wastage while increasing the effectiveness of media campaigns. Designed for both in-house marketing teams and external agency service models, the solution also recommends measurable implementation roadmaps to capture the upside value. 

Essence SVP, head of media APAC James Amyllie said that marketers are under pressure to deliver the maximum from their media budgets and Essence Media Health Check will help them leverage best-in-class digital practices and proprietary tools to optimise their media investment and unlock value in their campaigns, in a fast, effective, efficient and actionable way. “Through our pilot Media Health Checks across categories, we found at least 30 to 40 per cent improvements in media efficiencies and potential business growth – numbers that would be hugely appealing to any marketer,” he added.

Essence EVP Kunal Guha believes the service ensures immediate ‘money on the table’ that can be unlocked for diverse business scenarios from margin improvements to volume growth.

EDB VP & head – commercial, professional services Dawn Lim said, “The launch of Essence Media Health Check is timely, as companies seek to optimise media campaigns amid rapid changes in consumer behaviour resulting from Covid2019. EGV will help marketers accelerate their digital transformation efforts and drive new business opportunities through the development of innovative solutions, which can be scaled globally from Singapore.”

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Essence Media Health Check launched to accelerate digital marketing transformation

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