Cartelux, an Australian ad tech company, has announced a pilot with Kia Australia to deploy a centralized digital marketing solution for Kia’s dealer network.
Cartelux aims to allow Kia to drive local innovation by simplifying and automating the ad creation, approval and media buying process. The goal is to enable personalization of creative assets by each dealer while delivering a consistent brand campaign for Kia.
“For us, achieving success in the digital age is a joint journey involving Kia and our Dealers. The Cartelux platform offers an entirely new playground allowing better marketing alignment across national and local tiers through scalable video and data consolidation,” said Nikolas Souliotis, Digital Marketing Manager at Kia Australia.
“This enables us to see consumers through the same lens and drive better results and greater efficiencies – it’s the future of performance-driven retail marketing.”
Cartelux aims to enable national sales companies and their local area marketers to leverage the power of scalable video on a local, regional or global scale.
“Kia is always innovating and has been looking for simple ways to create dealer ad content at scale. By working with Cartelux we have been able to provide a new way for Kia to create engaging video content for its dealers,” said Randy Han, Global Lead for Kia at Google.